SEO Herald http://www.seo-herald.com/ Search engine optimization news and opinion from industry insiders. en Copyright 2007 Tue, 18 Dec 2007 03:53:41 -0800 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss An Armchir Critic On Web Directories Web Directory 7 has been credited by several key SEO figures for significantly boosting blog traffic. According to Barry, because of their exceptional abilities in this field Web Directory 7 is fast garnering new subscribers. Things have really changed at a mind-boggling rate. I mean, how old is Google? Not ten years, surely? And in just that short time we’ve seen the same people (for me, my son is a prime example) previously involved in land speculation or bonds and the like, shift their sights to such things as obtaining a valuable Page Rank. According to Barry, entire fortunes can be made in a day, if one manages to obtain the proper amount of website links.]]> http://www.seo-herald.com/2007/12/an_armchir_critic_on_web_direc.html http://www.seo-herald.com/2007/12/an_armchir_critic_on_web_direc.html Web Directories Tue, 18 Dec 2007 03:53:41 -0800 Internet Marketing Services internet marketing services to get all these people to their sites. I see people from Poland looking for new farming practices and ideas on a webmaster forum because that is where the best discussion is. They came there looking for one thing and found 10 more interesting and valuable topics to discuss. That is great marketing and these websites know it. I see topics on these forums displaying thousands of different posts from people all over the world. When I find these sites, I bookmark them and add a link in my review blog. They deserve more attention because of the value they are generating. I admire their vision to provide what most sites cannot or will not.]]> http://www.seo-herald.com/2007/12/internet_marketing_services.html http://www.seo-herald.com/2007/12/internet_marketing_services.html Wed, 12 Dec 2007 19:21:59 -0800 Buying Permenent Links versus Text-Link-Ads Contextual Links is having a Christmas Special. 32 permanent links, placed in related blog posts, for $1,000. If you can do the math, you'll see that it is less than $32 per link. To be precise, it is $31.25 per link. Now a friend suggested that $32 per link is a bit expensive. He said "you can get links on websites for $15 a month from text-link-ads.com". Does it say stupid on my forehead? Because I learned to multiply in the third grade. $15 per month equals $180 per year. $15 per month equals $360 for two years. $15 per month equals $900 for 5 years. Why the hell would anybody pay $900 for a link for 5 years when they can get a permanent one for $40? That's simply grotesque. And contextual links are links embedded in a related blog post, with the keywords included in the title of page. If you know anything about SEO, you can guess how effective contextual links are. Buy links form Text Link Ads.com, on the other hand, and you'll likely be put in the footer along some Viagra link. No thanks, I'll stick with smart link buying. ]]> http://www.seo-herald.com/2007/12/buying_permenent_links_versus.html http://www.seo-herald.com/2007/12/buying_permenent_links_versus.html SEO Thu, 06 Dec 2007 17:37:10 -0800 Misplaced Faith YouTube bloopers is addictive. I like to watch a few and have a good laugh before going to bed each night. I noticed, most bloopers are due to misplaced faith. The kid who skateboards off the roof of his house, he has misplaced faith in his own abilities, or perhaps misplaced faith in the benevolence of gravity. Some people would say that faith is empowering. I cannot disagree more. Taking charge of your life, that is empowering. When I was 15 years old and homeless in Los Angeles, I had faith in God to get me back to Japan. I waited and waited and waited, and each morning I checked my pockets and was shocked to find that they didn't contain a first class ticket to Japan. Eventually I got off my ass, got aggressive and got a ticket back to Japan. I made it happen. And my determination was of the kind that says, either I'm going to make it happen or I'll die trying. Whenever I have issues in my life, I can pretty much trace the problem to some type of misplaced faith. Success is not something that happens to us as we patiently wait. Success happens when we grab the bull by the balls, hold a knife to his throat, and make it happen. I am Christian, but I think "faith" is the biggest impediment to success, simply by virtue of its widespread use. Website owners have faith in some higher being to give them traffic and conversions. Perhaps they believe that they have it coming. Perhaps they think they are good people, and deserve success. Success at Internet marketing, like success at life, requires determination. Take control of your fate. Forget faith. Originally posted on John Scott's Internet Marketing Blog. ]]> http://www.seo-herald.com/2007/12/misplaced_faith.html http://www.seo-herald.com/2007/12/misplaced_faith.html Internet Marketing Mon, 03 Dec 2007 17:32:58 -0800 Ranking for fun SEO Exeter friend of mine who helps me out. I just link him what I want to see ranking and he does it all for me. Everytime too. Its like clockwork. I can't believe how easy it is. I really just do this to amuse myself, because, you see, its not that hard. And who else to amuse me better than myself. Well and Jerry Seinfeld, because he is the king of no content.]]> http://www.seo-herald.com/2007/11/ranking_for_fun.html http://www.seo-herald.com/2007/11/ranking_for_fun.html SEO Mon, 12 Nov 2007 21:21:55 -0800 Let the software do the work membership management software. It does all the hardwork of organizing and managing for me. I now have time to build my client base, find more places to promote, save time by placing ads easily and efficiently. I saved at least 5 hours per day just by using this software on my site. I now like to play golf and laugh at the other fools who dress in pink and blue checkers and swing at balls for 5 hours a day. I really have found the meaning of life. So let me ask you: what would you pay for finding the meaning of life? Well, I think you over-estimate the meaning of life, because I only pay $25 a month. I spend all the adsense revenue on poor baby asparagus sprouts in New Zealand knowing that I only paid $25 for the meaning of life. Take a look at the site and find out for yourself.]]> http://www.seo-herald.com/2007/10/let_the_software_do_the_work.html http://www.seo-herald.com/2007/10/let_the_software_do_the_work.html Internet Marketing Tue, 30 Oct 2007 15:21:50 -0800 Apple Iphone Craze iphone craze? It seems every goddam SEO in the Industry now has one. I went to a conference a few weeks back and I was literally stunned to see how many people there were sitting around playing with this new toy. Personally, I’m not really into them. I’m happy with my mobile phone and even that can get on my nerves at times. From what I have read the iphone has been hacked by about 10 different groups all claiming first bids. ]]> http://www.seo-herald.com/2007/09/apple_iphone_craze.html http://www.seo-herald.com/2007/09/apple_iphone_craze.html Tue, 04 Sep 2007 17:49:06 -0800 The Best Links John Scott on Link Building. It's been quoted and linked to multiple times since then, and for good reason. John makes several very valid points.
Buy links from websites which exercise editorial integrity.
This is a common mistake. I see people buying links from sites that are selling links to any and every spammy site under the sun, and it sticks out. Those people are just asking for trouble.
Vary Your Anchor Text
Awesome tip! I recommend making each link a unique anchor text.
Do NOT Rent Links
Finally somebody said it! Think about it. You can spend $10,000 a year on rented links and have nothing when those expire, or you can buy permanent contextual links for $40 each and end up with 250 permanent links at the end of the year. http://blog.v7n.com/2007/05/02/john-scott-on-link-building/ ]]> http://www.seo-herald.com/2007/05/the_best_links.html http://www.seo-herald.com/2007/05/the_best_links.html SEO Sun, 06 May 2007 07:23:07 -0800 Seven Must-Have Links SEO forums Which links are must-have? We all know that links are the most important part of any search engine optimization campaign, so this topic is a must-have topic on any SEO blog.

1. Yahoo! Web Directory

URL: http://dir.yahoo.com Links: 86,967 Alexa Rank: #1 Comments: Oldest web directory on the web and one of the few that Google recommends you submit your site to. How to add: Find the most appropriate category and click on the Suggest a Site link in the upper right. Adult sites are $600 non-refundable, recurring annual fee; non-adult sites are $300 non-refundable, recurring annual fee.

2. V7N Web Directory

URL: http://directory.v7n.com Links: 172,050 Alexa Rank: #441 Comments: Powerful V7N Directory, owned by John Scott, a known and respected SEO expert. One of the highest traffic web directories on the web. How to add: Find the category that best suits your site and click on the plus sign in the top right. Cost is $49,95, one time fee by PayPal.

3. DMOZ

URL: http://dmoz.org Links: 9,789,433 Alexa Rank: #313 Comments: An older, well established web directory. Google recommends submission to this web directory, but acceptance rates are low. How to add: Find the most relevant category and click on the suggest URL link in the top right. Review time could be a year or more, but it is worth trying. No fee to submit.

4. Umdum

URL: http://www.umdum.com Links: 125,918 Alexa Rank: #95,685 Comments: Umdum is a newer web directory, just a year or so old. It is owned by industry expert Loren Baker, a known and respected personality and operator of Search Engine Journal. Not exactly high traffic but the link juice is strong and the directory is not over-crowded. How to add: Find the most relevant category and click on the Submit URL Here button in the upper right.

5. Aviva Directory

URL: http://www.avivadirectory.com/ Links: 332,245 Alexa Rank: #8,279 Comments: AvivaDirectory is one of the highest promoted web directories on the Internet, and consequently a very high traffic directory. How to add: Find the most relevant category and click on the Add Link button top left. Cost is $49.95 per year.

6. Alive Directory

URL: http://www.alivedirectory.com/ Links: 1,137,797 Alexa Rank: #16,566 Comments: Higher traffic and highly promoted web directory. How to add: Find the most relevant category and click on the Submit Link link under the search bar. Fee to submit is $49.95 per year.

7. JoeAnt

URL: http://www.joeant.com/ Links: 8,955 Alexa Rank: #9,693 Comments: JoeAnt is a volunteer edited web directory. In order to list a web site you must first become an editor and then submit the site. Higher up editors will determine whether or not the site is approved, but is you have a high quality site the chances are it will be approved.

More Link Building Tips and Resources

  • John Scott on Link Building
  • 101 Ways to build link popularity, by Aaron Wall
  • Buy and Sell Links on the v7n Forum
  • Jim Westergren's Link Building Guide
  • Web Directory AuthorityRank
  • 131 Link Building Strategies

    More Directories Worth Submitting To

  • http://www.skaffe.com/
  • http://www.rubberstamped.org/
  • http://www.browse8.com/
  • http://www.webskyguide.com/
  • http://www.sevenseek.com/
  • http://www.wowdirectory.com/
  • http://www.goguides.org/
  • http://www.excellentguide.com/
  • http://www.abilogic.com/]]> http://www.seo-herald.com/2007/05/seven_musthave_links.html http://www.seo-herald.com/2007/05/seven_musthave_links.html SEO Web Directories Sun, 06 May 2007 05:52:41 -0800 Web Directory AuthorityRank A must-read post by John Scott on Web Directory AuthorityRank. A quote from the post:
    I think the number one factor for me when determining whether I pay to submit to a directory is the AuthorityRank. It's a John Scott Original, which I am kind enough to share with you all for the paltry sum of $100. (PayPal me the $100 after reading the post.) Web directories, like any of pages, are subject to evaluation by Google's automated algorithms, and if a web directory wants to keep its link juice passing power, it has to pass certain tests. Linking to crap including high levels of duplicate content are good ways of losing link juice passing power. PageRank of the web directory page is not necessary to pass link juice. I have tested this and gotten a web page ranked for a keyword that did not appear on the linked-to page, solely on the basis of a link from a PR0 web directory page. Conversely, a web directory page with high PR, such as PR5 or PR6, that has lost it's link juice passing power cannot help improve the rankings of a linked-to web page at all. PageRank is not the determining factor in the value of a link. Link juice is. Trust is. In order to forecast how a page will fare in Google, I do two things. First, check the descriptions. If a lot of the descriptions are duplicate content, then the web directory probably does not have editorial integrity and Google most likely knows it.
    A must-read post by John Scott on Web Directory AuthorityRank. ]]>     http://www.seo-herald.com/2007/05/web_directory_authorityrank.html http://www.seo-herald.com/2007/05/web_directory_authorityrank.html Web Directories Sat, 05 May 2007 07:31:05 -0800     My Girl Does Her Marketing Education Online online degree in criminal law, which I did years back. Unfortunately I can’t remember her name. Maybe it was Pam… I do remember her annoying friend though. This guy came down from some cabin he’d been living in for a year and all he did was blab on and on about it. His name was Todd. He had really long hair, brown, and piled up like a nest on the top. He told all the girls there he invented some new shampoo you can make form berries and roots and stuff you find in the woods. Gross. But of course they all loved it! And what do you know, after the party was over and everyone was outside milling around near the docks and looking for something to do Todd cracks open the trunk of his car and there’s like a whole case of his homemade shampoo there. Even the girl I liked – maybe her name was Petra- or Petrie- I don’t know, it was something weird, even she bought a few bottles of this stuff. It looked like leaves and mud too me. I could be wrong.]]> http://www.seo-herald.com/2007/05/my_girl_does_her_marketing_edu.html http://www.seo-herald.com/2007/05/my_girl_does_her_marketing_edu.html Thu, 03 May 2007 00:44:26 -0800 Danny Sullivan is Tired Danny Sullivan is tired of Google's scare tactics and pseudo-war on paid links.
    In general, I'm pretty tired of the entire "let's police paid links" thing at this point. Google especially created the link economy, and that link genie is simply not going back into the bottle, no matter how much you try to stuff it in with nofollow might and warnings. Tired? Yeah, tired. I mean it's just become absurd at this point. But I'll give it one more go, a stroll down memory lane in the wake of nofollow and the Paid Links War II (PLW I was fought in 2002-2003 against SearchKing).
    Discussion here. ]]>     http://www.seo-herald.com/2007/05/danny_sullivan_is_tired.html http://www.seo-herald.com/2007/05/danny_sullivan_is_tired.html Google Thu, 03 May 2007 00:42:05 -0800     Daddy of SEO John Scott on Link Building John Scott on Link Building for SEO. Definitely worth a read. Also noteworthy: http://www.v7n.com/forums/seo-forum/55415-what-single-best-thing-you-know-about-seo.html]]> http://www.seo-herald.com/2007/05/daddy_of_seo_john_scott_on_lin.html http://www.seo-herald.com/2007/05/daddy_of_seo_john_scott_on_lin.html SEO Wed, 02 May 2007 08:47:26 -0800 It's Sounds So Crazy It Just Might Work small business articles as a result of ideas I’m toying around with to go along with my plans of expansion into the Japanese market. Japanese business is one of multi-enterprise. For some time now Japanese companies have been dedicating themselves to producing a number of products and providing different services. Yamaha for example, started out making pianos, but now they are leading producers of all sorts of musical instruments as well as motor vehicles like motorcycles, jet skis, etc. Companies in Japan can own hotels, train lines, department stores, sports teams, you name it. Take a look at the Tokyu Group as an example. The internet is, I think, on the vanguard of business today so diversifying myself from just search engine optimizing could be a good idea. Start my own little empire.]]> http://www.seo-herald.com/2007/04/its_sounds_so_crazy_it_just_mi.html http://www.seo-herald.com/2007/04/its_sounds_so_crazy_it_just_mi.html SEO Wed, 25 Apr 2007 00:27:06 -0800 Blue Screen videoconferencing equipment. Though tragic of course, the accident was nothing but a blessing in disguise because now I get to shop for new toys. The hard part is going to be having to decide what to get, I don’t know about you, but whenever I use this sort of equipment I always feel like the villain in one of those James Bond movies: making demands to all the leaders of the free world, or perhaps just chatting with my buddies, the leaders of the not-so-free world. I’ve thought about random videoconferencing people and making prank videoconferences. That would be amusing, like mooning people halfway across the world like in Japan. I could never really indulge though, just not that free a spirit I guess. I did endure the unfortunate experience of drunk videoconferencing the ambassador to the UN one night. At least they’re pacifists those UN guys. In any case, my advise of the day is don’t try to take a shortcut through the videoconference station while carrying one of those big jugs of water for the water cooler. Or better yet you should get a cart or a friend to help you and that way the expensive equipment doesn’t get damaged and your back doesn’t hurt and probably you also won’t miss your daughter’s ballet recital. Not sure how that happened but I’m sure it stems from the same accident. That day will live in infamy… at least until Q sends the new equipment. ]]> http://www.seo-herald.com/2007/04/blue_screen.html http://www.seo-herald.com/2007/04/blue_screen.html Learning Sun, 22 Apr 2007 01:00:14 -0800