Wikipedia editors have added the pages for Matt Cutts, Barry Schwartz, and Ben Pfeiffer to their list of articles for deletion. The editors have done this based on their belief that these prominent SEOers lack notability. I'm not sure what planet these editors are from, but these are some pretty notable figures. I mean, I've seen far less important, in fact, rather pathetic individuals be allowed to maintain pages in Wikipedia.
In order to get them to keep their pages, it has to be proven that they are in fact notable figures. To do so, they require proof in the form of news sources that mention their contributions to the industry. If you'd like to help, find any news articles or links about the guys and post them on the discussion pages of these pages: