Aaron Wall over at SEOBook.com and Randfish at Seomoz.com recently talked about some of the "white lies" of the SEO world that SEO professionals continue to perpetuate. Sure, they sound good, but in actually its really just bad advice.
Topping Aaron's list of the most annoying SEO advice that sounds good, but isn't are:
1. Create quality content.
2. Don't buy or sell links.
3. Create your website for users, not search engines.
4. Use variable width liquid design.
5. Validate your site.
Randfish expands upon Aaron's list adding the following:
1. Anybody can be a blogger.
2. Don't plagerize.
3. Making money in SEO is easy.
What else would you add to the list of bad advice that SEOers give out?